When it comes to Facebook analytics and data, there are two important stats to pay attention to and track. Post reach and post engagement.
Post reach is important because it shows you how many users your post has reached. You want to track it to ensure you see what is and isn't working so you can hone in on the type of content you create. It matters for visibility, algorithm boosts, brand awareness, and better ROI. The more you track and find what works and doesn't, the more likely you are to find steady or explosive growth.
Post engagement, in my opinion, is more important than post reach. You can find the right hashtags or trends to gain brand awareness, but if you have high views and low engagement then that means you need to refine or change the style or quality of your content. This is important as it helps boost organic reach, strengthens audience connection, encourages vitality, and has a higher probability of conversions. You can learn how informative or valuable your content is to your audience based on the amount of and type of engagement.
To reiterate, insights are beneficial for companies because they give them metrics to see what does and doesn't work. This helps them to hone in on what content to repeat and expand upon and what to get rid of. It lets them know who is watching their content so they can cator it towards a certain demographic or psychographic as each area has their own way of thinking and preference in content. It can even help them build better relationships should they lean towards the posts with most engagement, so they can repeat and build rapport.
When it comes to theur privacy policies and data collection, there's some good and some bad. Something I appreciate and think is good is their attempt to crack down on privacy and spending over 8 billion to do so. Something I think is bad, and honestly a bit counterproductive is them using our public posts to train their AI. I know that personally upsets me and many others. We should be given the option to opt in or opt out, and in an obvious way,
Lastly, I liked and wrote on the pages for Jose Luna, Savannah Haigh, and Aleida Sterling.
No comments:
Post a Comment