This week, I did some research into businesses similar to the one I’m creating for myself. I noticed the more successful accounts were good at using hashtags like #dance, #classes, #danceclass, #(the style of dance being shown), and #(their company name). The most successful one, DNCR, uses very few and is very specific with them, he puts them IN his sentence instead of at the bottom like “We have a new challenge out for you! #dncrExtraL is live”, which I find very clever. Below is a quick overview of all 5 Instagram accounts.
DNCR Academy
Total followers: 716k
Posting frequency: Every few days
Best response content: Non-tutorials or staged/rehearsed street or studio performances.
Last post: 2 days ago
Likes to followers: Average 500-1000 likes, some more, some less. I’d say this is pretty low compared to the amount of followers they have.
Comments: Average 20-60 per video with an ok amount of viral videos that have hundreds of comments. I’d say their average ranges widely but still on the lower end considering the amount of followers the page has.
Steezy Studio
Followers: 547k
Posting frequency: Inconsistent, sometimes monthly, sometimes a couple of times per month.
Best response content: Picture or video carousels. This is a bit surprising, considering I’ve known this brand for YEARS. I figured they would have more popular reels.
Last post: February 26, 2025
Likes to followers: Hidden likes on most posts which leads me to believe they are extremely low.
Comments: Average below 10 per video. This is EXTREMELY low for a brand as well-known as them.
Cli Studios
Followers: 227k
Posting: Almost every other day
Best response content: Collaborated content with the dancers in the videos.
Last post: 4 days ago
Likes to followers: Average 150-500, which is pretty low compared to the amount of followers but the fact that they aren’t hiding them is a good thing.
Comments: Average of 0-15, which is REALLY low considering the number of followers they have.
Dance Masterclass
Followers: 469k
Posting frequency: A few times per month and inconsistent.
Best response content: The dance reels with multiple collaborators.
Last post: February 23
Likes to followers: Decent, always over 1,000, with the average being around 2,000 – 4,000. This is pretty good, especially when compared to the other pages.
Comments: Average 10 – 30, I’d say this is on the lower end but not as bad as some of the others above.
Learn to Dance
Followers: 514
Posting: Inconsistent, sometimes every other month, sometimes twice a month
Best response content: They barely have comments with all the videos being similar. Many videos have 0 comments.
Last post: February 26, 2025
Likes to followers: Average 10-30, this isn’t too bad considering she has less than 1000 followers.
Comments: Average 0-3 which is incredibly low.
After reviewing these accounts, I noticed that consistency breeds growth so I’m inspired to batch content and invest in a system like Social Pilot to schedule and batch-post content on multiple platforms. I also think I need to do more collaborations as I’ve recently stopped, but that will help with exposure and raising brand awareness.
When it comes to hashtags, I feel I’ve gotten pretty good at finding ones that work, but I think I need to create specific ones for my brand and challenges once they are created. My favorite hashtags are #dance #dancer #instadance #choreography #choreo #shuffle #shuffler #shuffledance, basically, a hashtag for the style of dance I’m doing in the video and the song name.
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