After reading about the different ways businesses use blog posts, I feel an interesting way I could use mine for my page would be to talk about current dance news events. I can position myself as a thought leader and someone who is fully immersed in the field, which could position me as more of an expert. I could write some personal blogs as well about my work experiences, and include links to certain tutorials or videos to cross promote my socials, and inspire others to purchase tutorials.
I also think podcasts would be a great way to further promote my brand and position myself as someone who is well-educated and well-connected within the dance industry. I could have a podcast where I invite dancers and we talk about our journies and what we are up to. This would also be beneficial for them as it would give them a platform to talk about what they have going on. I could see supporting other dancers this way as a huge win with unknown potential for future opportunities. When dancers promote one another, the opportunities are endless.
I can't think of any companies that wouldn't benefit from using at least one of those options as it can position them to be whatever they need to be. Personable, educational, experienced, entertaining, whatever it may be.
I personally plan to expand on this idea and figure out how I can incorporate it in my business when I feel I'm ready to launch it.
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