How I’d Use Newsletters for My Brand
After watching the lecture, I’ve realized newsletters can be a powerful way to connect with my audience beyond social media. For Coco Shuffles, I think a monthly newsletter would be the right balance—enough to stay consistent without overwhelming my subscribers.
I’d use the newsletter to share exclusive dance tips, tutorial previews, behind-the-scenes moments, upcoming classes or drops, and personal notes about the journey of building my brand. I could also include feature spotlights on followers who tag me or share their progress using my tutorials—it builds community and shows appreciation.
Here are some content ideas I think my audience would enjoy:
“Move of the Month” – A short breakdown of one shuffle move with tips
Exclusive dance challenges or contests
Mini motivational notes to keep people inspired
First access to merch, events, or tutorials
Curated playlists for dancing or working out
I’m on a few mailing lists now and I’ve noticed the best ones are simple, visual, and not too long. The ones I ignore are either too text-heavy or don’t feel personal. I’d want mine to feel like an inside look into Coco Shuffles—not just a sales pitch.
If I decide to go all in with email marketing, I’ll definitely subscribe to newsletters from other dance creators or small brands to see what they’re doing right—and how I can make mine stand out.
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