This week, I commented on the blogs of Vanessa Sanchez, Robert Gleason, Katie Nava, and Troy Smith. Reading their posts gave me a broader understanding of how different tools can be used strategically depending on the type of business. Vanessa’s approach to keeping Iomi Bake active during a pause in operations was inspiring—her use of LinkedIn Groups and TikTok to stay connected to her audience showed me how important it is to maintain visibility and storytelling, even without active sales. Robert’s detailed breakdown of how VTubers use YouTube, Twitch, and TikTok helped me see how each platform serves a different purpose—depth, community, and reach—and how consistency across them builds a stronger brand. Katie’s thoughtful use of tools like Trello and Slack for internal communication reminded me that even small brands can benefit from strong organization, while her strategy for handling Yelp reviews showed a smart approach to building trust. Troy emphasized how tools like LinkedIn, Meetup, and Yelp can support both online visibility and in-person connection. I especially appreciated his point about seeing reviews as an opportunity for growth. Overall, these posts helped me see how integrating the right digital tools can strengthen both the customer experience and behind-the-scenes operations.
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