Week 13 Part B: Developing Online Advertising

 

Title: Building Smart Ads for Coco Shuffles

As I continue to grow Coco Shuffles, I’m learning that marketing isn’t just about posting—it’s about having a goal. Whether it’s growing my following, getting signups for my shuffle tutorials, or capturing emails for future updates, every piece of content needs a purpose.

For this assignment, I created three sample ads tailored for Instagram and Facebook to reflect my brand’s aesthetic and attract my specific target audience: beginner and intermediate dancers interested in shuffle dancing.

My Three Ads

1. Video Ad – “Learn to Shuffle with Me”

This is a video montage of me dancing, paired with a voiceover where I personally invite viewers to learn to shuffle with me. It feels authentic and gives a strong sense of what I offer.

• Call to Action: “Learn to Shuffle – Tap to Get Started”

• Why it’s effective: The personal voiceover creates connection, while the visuals catch the eye quickly. It’s short, scroll-stopping, and speaks directly to a niche audience.

• Objective: Lead Generation – because it drives viewers toward signing up or messaging me for lessons.

2. Carousel Ad – “From Beginner to Shuffler”

This ad tells a story with videos—from a beginner moment to confident dancing. It visually mirrors the journey many of my followers are on or want to start.

• Call to Action: “Sign Up for My Beginner Course”

• Why it’s effective: Story-based content gets more engagement. Each swipe keeps the viewer invested, and the final frame gives a solution they can act on.

• Objective: Engagement – to increase interaction and encourage DMs or clicks.

3. Static Image Ad – “Shuffler Starter Kit”

This ad is more minimal but speaks to those who are new to the dance scene and might feel nervous. It’s welcoming and gives a clear next step.

• Call to Action: “Click to Get Free Starter Tips”

• Why it’s effective: It’s simple, direct, and relatable. Perfect for growing brand awareness and building trust.

• Objective: Traffic or Follower Growth – depending on whether the link leads to a site or encourages following for more.

What is an Ad Objective?

An ad objective is the goal you choose when setting up an ad campaign. It tells the platform what kind of result you want—like more followers, clicks, messages, or purchases. The algorithm then shows your ad to people most likely to take that action.

For Coco Shuffles, the most important objective is Lead Generation or Conversions. My goal is to help people learn to shuffle through tutorials and online programs, so I want my ads to drive actions like signups, follows, or DMs. These are trackable steps that lead directly to sales or long-term growth.