Running a brand online is more than just hitting “post.” It’s about intention, consistency, and knowing how to transform digital moments into business growth. For my Social Media for Business class, I developed a 30-day content plan to strategically grow CocoShuffles, my dance tutorial platform and personal brand.
This post outlines the systems I’m putting in place to ensure that my social content is both effective and sustainable across the platforms I’ve chosen: Instagram, TikTok, and YouTube Shorts. Here's what it takes to show up every day—and why it matters.
Platform Strategy
Each platform has a unique rhythm, so I chose:
Instagram: For polished Reels, behind-the-scenes Stories, carousels with tips, and occasional Lives.
TikTok: For raw, energetic short-form dance content with trending audio.
YouTube Shorts: For repurposed versions of my best Reels and TikToks to reach a wider audience.
Weekly Breakdown: Time Budget & Tasks
I designed a weekly rhythm to keep momentum high without burning out. Here's the breakdown:
| Day | Tasks | Platform(s) | Estimated Time |
|---|---|---|---|
| Monday | Brainstorm + Film 2 Videos | IG, TikTok, YouTube | 3 hrs |
| Tuesday | Edit + Write Captions | All | 2 hrs |
| Wednesday | Post 1 Reel/Short + Engage | IG, TikTok | 1.5 hrs |
| Thursday | Film Stories + Prep Carousels | IG | 1.5 hrs |
| Friday | Post Tutorial + Reply to DMs/Comments | IG, TikTok | 2 hrs |
| Saturday | Behind-the-Scenes + Quick Live | IG, TikTok | 1 hr |
| Sunday | Analytics Review + Weekly Planning | All | 2 hrs |
That’s about 13 hours a week—a part-time job’s worth of effort to grow a full-time dream.
Week 1 Sample Calendar (May 27 – June 2)
Monday: Film a trending shuffle dance + a motivational “talk to camera” video.
Tuesday: Edit clips, write captions, and draft a beginner dance tip carousel.
Wednesday: Post a Reel about how I learned my favorite move. Respond to comments.
Thursday: Capture daily routine on Stories. Prep a “before and after” style Reel.
Friday: Post a mini tutorial. Respond to DMs and thank top commenters.
Saturday: Go Live with a quick freestyle + post a blooper for fun.
Sunday: Review analytics—Which post got the most saves? What content sparked DMs? Plan next week accordingly.
Monthly Themes
I mapped out four weekly content themes to keep my posts intentional and fresh:
Week 1: Meet CocoShuffles – Introduce the brand and my vibe
Week 2: Behind the Moves – Show practice, mistakes, growth
Week 3: Tutorial Week – Offer value with educational dance content
Week 4: Vibes & Community – Uplift, inspire, and connect
Engagement & Improvement Loop
Beyond posting, I’ve carved out time each week to respond to every comment and DM—because engagement builds trust. Sundays are dedicated to checking analytics and tweaking the next week’s plan based on what performed well.
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