Today I’ve done some research into a few websites and have written what has and hasn’t worked. The first two websites are websites I believe did a bad job and the second two will be websites I think did a good job.
The first website I found that genuinely scared me at how bad it is, is:
Atari Best Electronics.
https://best-electronics-ca.com
When I first went to their page, I genuinely thought I hit a spam link and was about to get hacked. It reminds me of pop up ads because it looks more like one of those rather than a website.
They don’t do a great job at spacing or alignment. The further down you scroll, the harder it is to follow along or even want to read what is happening. It says it’s an electronics store but I honestly couldn’t tell. Also, their use of font size was confusing and also had random colored words in palces that didn’t make sense to me immediately. Lastly, their ease of use is bad. When I clicked on a link, I was taken to more words when I thought I was going to be taken to products.
However, if they were going for text contrast, I think they did a great job.I think it would be beneficial for them to add sections at the top of the screen for easier use, pictures for the products they are talking about, WAY less words and branding.
Next I chose Gatenfences
When I first clicked on their site, I thought the navigation system on the left made sense. However, when I clicked on them, I wasn’t fully able to understand what I waslooking at. They did an ok job of aligning and ease of use, but I think they overcrowded their page making it overwhelming to look at.
I think it would be beneficial for them to make multiple pages, maybe pictures on their first page like “Gates” “Railings” and simplify it, then once clicked on, the user taken to an expanded page with more options under those specific categories.
The first site I found that does a good job is California Center
Their page is laid out how I explained the company above should be laid out. The aesthetic is nice, simple, and easy to understand what the website is about. They do a great job of repeating their colors and making the site cohesive, and their ease of use is great. I also noticed they keep their logo on every page, which is a must for websites.
Lastly, I chose Apple.
When it comes to design and functionality, Apple is one of the top. They have a sleek branding that can be seen across not only their website but their marketing and ads as well. They make their website feel like another ad, which can cause customers to want to buy simply by visiting the website. They do a great job at making it easy for the user to navigate and I believe they do so, with the understanding that the easier it is to navigate, the easier it is for them to make a sale.
My thoughts:
After looking through all the companies, I realized that the aesthetic and usability of a website can cause an emotional reaction, whether done well or not. When I saw a website that was designed poorly, I felt thrown off and uncomfortable; like I wanted to get out of there as quick as possible.
When the website was easy to understand, user friendly, and most of all, aesthetic, I noticed I had more of a desire to stay on the page and look around. When doing so as a user, you are more likely to buy into the brand, the aesthetic, and the product as you’ve found a sense of wonder, curiosity or desire when on their page.
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