I am the face of my brand, Coco Shuffles, for my social media channels but I do think it will be best for me to create a logo soon for when I make my website. Since it will be designed for people to purchase dance classes and for any merch possibilities, I feel a logo will be a much better marketing and business decision. (Now I'm imagining people buying sweaters with my face on it HAHAHA imagine. That would be so weird, lol) When this happens, I think I will start another page for business and branding purposes while collaborating with my main page.
I've been thinking of a few tagline options, but none have felt right just yet. A tagline would be perfect for my brand, though. A few options are "Shuffling Towards My Dream", "Turning Moments into Movements," or "Driven by Music, Defined by Movement.". The last one is probably the best for future use, as I plan on expanding into music, which could also work for that tagline. But I'm curious: do you guys have a preference or have any ideas? I'm open to hearing your thoughts!
To me, the tagline is supposed to express the love for movement and music that my brand has. I want it to empower those who choose to wear it as merch and inspire those who read it to dance. Some others in my field are "Here to express, not impress" and "Talk less, dance more", which I think are great! I want mine to be as catchy as that but also flexible enough in the way it can be used. I'm definitely thinking 10 years ahead here, haha.
When it comes to my color scheme, I've always known I wanted the color blue as a part of my branding. At first, I was thinking of blue and orange, much like this blog post, but now I think I'm going to transition into a deep greyish blue background with light blue colors. The funny thing is, the first office I painted for myself was those colors, and I find myself reconnecting with that younger version of me. She was a pretty creative chap, and I want to make her proud.
The part I thought I was having trouble with was the font, so I did some research and discovered that this exact font aligns with what I'm building my brand to be! I read an article on visbe.co that the font type I'm using for this blog, called "Georgia," is a serif font. Serif fonts' "personality" is described as formal, traditional, reliable, sophisticated, classic, respectable, and authoritative. Companies like Gucci, Vogue, Rolex, Tiffany & Co., and more use fonts in this family. These are brands I want my brand to feel like. I'm fun as a person and definitely quirky, but if I chose to market my brand in that way, I feel I would hit a ceiling with reach and connection.
I want my brand to grow as big as possible, so the decisions I make now are, to me, the most difficult and important ones. I feel lucky to have watched so many influencers over the years and paid attention to the decisions they made when building their businesses. Personal trainers like Katy Hearn, Christian Guzman, or Buff Bunny were incredible at growing their following and developing a business brand from it that was easily scaleable and perfect for marketing. They each built multi-million dollar brands, which is what I hope to do for mine.
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