When I think about who my perfect audience is for my business Coco Shuffles, I came to the following conclusions.
My brands demographics will most likely draw in both male and female, aged 18-34 mainly, mostly middle class with some high class, heavy users of Instagram who are either students, young professionals, creatives, fitness enthusiasts or influencers.
The psychographics will most likely be those who are active, expressive, community-driven, enjoys creative outlets and enjoys self improvement. Their values will be authenticity, self-expression, creativity and individuality. I see them willing to invest in brands that align with their identity and their interests in dance, music, digital content creation and social media trends. Below is an overview of my business.
Name of business: Coco Shuffles
Type of business: This is a real business I'm expanding to include a website where I sell pre-recorded dance tutorials. The focus has been to garner sponsorships and paid collaborations, but I am now expanding to provide more value through dance tutorials.
My role: I am the CEO and Founder and have big dreams to expand past just dance tutorials and eventually open my own studio.
Social Media:
- Instagram: @cocoshuffles currently has 156,000 followers, and I've been using it for dance for about 5 years now.
- Facebook: I allow Instagram to post directly to FB when I post to Instagram. I do not focus solely on that platform and am not very good at checking activity. This is something I need to start doing as I grow.
- TikTok: @cocodry I am not an avid user of this one, which I should start leveraging more. I currently have 134,400 followers. I started using TikTok around 2021.
- YouTube: @cocodry I rarely use this one and have zero strategy, which I plan to change once I start making dance tutorials. I currently have less than a thousand followers on that channel. I've had it for maybe a year or two.
Hi Coco Dry,
ReplyDeleteI love how you've defined your perfect audience for Coco Shuffles. It's clear that you have a great understanding of who your followers are and how to connect with them. 😊
Considering that your brand attracts both men and women aged 18-34, mainly middle class with some high class, who are heavy Instagram users and engaged in activities like digital content creation and fitness, you have a very solid and diversified base.
The psychographics of your audience are well described: active, expressive, community-driven people who value authenticity, self-expression, and creativity. Your customers are clearly willing to invest in brands that reflect their identity and interests, which is fantastic for the growth of your business.
As someone who grew up in a small seaside town in Oaxaca and found my path in a new country, I understand what it means to follow your dreams and overcome challenges. I'm impressed by how you've developed Coco Shuffles over the years and how you're expanding your horizons with a website offering pre-recorded dance tutorials. Moreover, your presence on social media, with so many followers on Instagram and TikTok, shows your dedication and the impact you've had on the community.